FeelYourBest

From 20K to 50k months — how we helped a wellness brand scale with soul.

  • Mirjam had a thriving business and a transformational offer — but everything was built organically.
    She was posting on Instagram, but knew she had reached her growth ceiling. She came to us with a warm but inconsistent lead flow, no paid ads or funnel in place, a strong desire to grow — without losing the heart of her message.

  • Together, we built a story-driven funnel that felt unmistakably like her — personal, trustworthy, and deeply human. By weaving in Swiss German videos, emotional video testimonials, and a beautifully simple webinar flow, we turned casual interest into meaningful connection. With her first-ever Meta ads in place, Mirjam didn’t just see more leads — she saw the right ones. Within just a few months, her revenue climbed from consistent €20K months to €50K months, and at one point, she generated €27K in sales by the 7th day of the month. The demand became so strong, she had to pause to scale her sales team. What started as a funnel build became a brand elevation — and a clear path to sustainable, soul-aligned growth.

the challenge

Mirjam’s method wasn’t about just weight loss — it was about helping women feel at home in their bodies again. But the online wellness space is crowded, and most marketing out there felt… off.

She needed a way to:

  • Showcase her authenticity (hello, Swiss German charm)

  • Build trust at scale without stretching herself thin

  • Create a system that would generate warm leads — on autopilot

  • Preserve her voice and values, while expanding her reach

A woman with straight hair working on a laptop at a kitchen counter, smiling, in black and white.
A woman wearing a trench coat, holding a smartphone, standing against a wooden panel background.

We didn’t just build a funnel — we sparked 150% growth with a strategy rooted in trust and authenticity.

the transformation

A smiling woman with light brown hair and blue eyes, wearing a black blouse and black pants, leaning against a kitchen counter in a modern kitchen.

(Step 1)

we built a funnel that felt like mirjam

No gimmicks — just real stories, spoken in her own voice. We crafted a warm, trust-building webinar funnel infused with her Swiss German voice and heartfelt client testimonials that captured the depth of her work.

Table with financial data for July, including weekly dates, meta webinar, and value, plus row summaries for calendly booking, sales, ad spent, cost per calendly, CPA, and ROAS.

(Step 2)

we paired it with ads that felt like conversations

Our Meta ad strategy leaned on authenticity over perfection. With soft storytelling, natural visuals, and zero pressure tactics, we reached the right people — and turned attention into aligned, effortless sales.

the numbers that made us cheer

150%

revenue increase
in 3 months

€27K

sales on the 7th day in month 7 after funnel launch

0 →1

funnel + ads → fully booked (we had to pause to expand her sales team!)

the secret recipe?

A woman sitting at a white desk, smiling and gesturing with her hands, using a laptop, with a smartphone, a glass of water, and some papers on the desk.

We didn't just build a funnel — we built a mirror. One that reflected everything Mirjam already was: warm, trusted, results-driven, and deeply human. By leaning into her natural voice, her community, and her client stories, we created a conversion system rooted in connection.

KEY WINS

  • Swiss German videos, emotional storytelling, and a warm user journey that felt like her.

  • First-time Meta ads that scaled fast — and kept converting.

  • No burnout. No gimmicks. Just consistent, aligned business expansion.

  • Her systems grew so fast, her team had to grow too — in the best way.

THE TAKEAWAY:

you don’t need to be louder — you need to be truer. the right strategy doesn’t change who you are — it amplifies it.