Klaus Wienert

From offline legacy to digital launch — how we built a new revenue stream with a 3000% ROAS.

  • Klaus was no beginner — he ran a successful offline business with a physical training center, a loyal community, and deep expertise in healing and transformation. But when it came to digital? He was starting from scratch. And worse — he’d just been left hanging by a previous agency that overpromised and underdelivered. He came to us with a brand-new online offer: Neuro Psycho Energetic Training, no funnel, ads, or digital sales system, a reputation built offline, but no consistent way to reach a wider audience, and a clear vision: bring this transformative work to more people, at scale.

  • We didn’t just build a funnel — we opened the door to a whole new online business model. In just a few weeks, Klaus went from zero digital infrastructure to a high-converting funnel with consistent sales, first via a live webinar, and then through a simple, high-trust on-demand funnel. For the first time, his work was generating revenue online — while reaching people well beyond his local network.

the challenge

How do you launch something deep and powerful like NPE — without hype, noise, or a big online following?

Klaus needed:

  • A full funnel built from scratch

  • A webinar-based sales strategy that felt authentic

  • Ads that didn’t scream “sales,” but invited people into the work

  • A smart system to sell both live and evergreen

A woman with shoulder-length hair working on a laptop at a kitchen counter in a modern home, with shelves in the background and a glass of water nearby.
A young woman in a trench coat holding a smartphone, standing against a dark wooden wall, smiling and looking to her right.

We turned expert knowledge into a high-performing funnel — quietly powerful, consistently converting.

the transformation

A man in a white shirt holding a microphone and smiling at a gathering of people in a casually decorated room with a television screen in the background.

(Step 1)

from offline expertise to online launch

We created a complete sales funnel around a live webinar — clear, grounded, and fully aligned with Klaus’ tone.

  • Built a full landing page + lead capture

  • Structured a webinar that introduced NPE with calm confidence

  • Created a clear, respectful sales flow that honored the depth of the work

  • Designed follow-up emails that built trust, not pressure

Launch Week Revenue: €11,950

Three people, two women and one man, are engaged in a lively conversation and laughing together, sitting at a table with documents and a glass of water.

(Step 2)

evergreen funnel that works while he does

After the live event, we transitioned the entire system into an on-demand sales machine:

  • Converted webinar to evergreen format

  • Created a seamless user journey: opt-in → watch → book or buy

  • Launched Meta ads that delivered consistent, high-quality leads

  • Set up reporting to track every stage of funnel performance

Post-launch Evergreen Revenue: €5,700+
Average ROAS (May): 3011%
Average ROAS (June): 1402%

the numbers that made us proud

3011%

ROAS in the first week
post launch

17k+

revenue in the first 6 weeks

165

new quality email contacts in the first 6 weeks

the secret sauce?

A woman with long blonde hair sitting at a white desk, smiling, wearing airpods, beige blazer, in front of a laptop and smartphone.

We took Klaus’ years of offline mastery and made it accessible — at scale.
No big promises, no fake urgency — just a well-built system that communicated real value and gave people space to choose.

The result? A calm, clean, and wildly effective digital launch that created momentum, not pressure.

KEY WINS

  1. From zero to €17,650 in online revenue in just over 6 weeks.

  2. 3000%+ ROAS: Proof that the right message + right system converts, even without a big online brand.

  3. Klaus now has a funnel that works on demand — so he can serve more people, more often.

  4. After being dropped by a past agency, Klaus now has a trusted system — and a trusted partner — to grow with.

THE TAKEAWAY:

You don’t need a massive following or big digital history to scale online.
You just need a system that reflects your value — and delivers it with clarity and care.