KMP BRANDS

From agency-dependent to in control — how we turned a bureaucratic offer into a modern business magnet.

How did they DO that?

  • Katarina was an experienced coach with a powerful offer: Fully government-funded business consulting for new entrepreneurs. But even with a strong service, she found herself dependent on other agencies to send her leads — meaning she had little control over quality, consistency, or positioning. Her brand wasn’t standing out. Her systems were nearly nonexistent. And she knew something had to change. She came to us with a high-value coaching program funded by the German government, a desire to stop relying on external agencies for leads, no funnel, CRM, or direct marketing in place, and a goal to establish herself as a premium, go-to expert for modern founders.

  • From being one of many in other people’s pipelines… to owning a high-converting funnel that brings qualified leads straight to her inbox. With her own brand finally reflecting the value she delivers, Katarina no longer relied on agency referrals or third-party networks. She had her own streamlined, self-sufficient system — one that not only brought in leads, but pre-qualified them, educated them, and led them straight to funding-backed coaching. Her offer was no longer buried in bureaucracy. It became an empowering, clearly packaged growth tool for founders — and KMP a go-to partner in launching future-proof businesses.

the challenge

The offer was gold, but the visibility? Minimal. The process of getting government funding can seem intimidating — and Katarina didn’t want to be “just another coach” in the government-funded space.

She wanted to:

  • Own her lead generation process

  • Create a brand that stood apart from outdated competitors

  • Streamline the voucher approval journey for her leads

  • Set up systems her team could actually use to track and manage clients

A woman with shoulder-length hair sitting at a desk, working on a laptop in a home or office setting.
A woman in a trench coat holding a smartphone, standing against a dark wooden wall, smiling and looking to the side.

We didn’t just build a funnel — we gave Katarina full control over her client pipeline with a strategy rooted in clarity, ownership, and modern positioning.

the transformation

Back view of a woman with blonde hair in a bun, wearing black sunglasses and a black coat, standing outdoors at dusk.

(Step 1)

from invisible to irresistible

We positioned Katarina as the modern, sophisticated answer to a sea of generic business coaches.

  • Designed a LinkedIn-friendly lead magnet funnel

  • Built clear and confident messaging that simplified the voucher process

  • Developed a professional, branded PDF that built instant trust

  • Integrated a custom CRM in Deals & Projects for seamless follow-up by her team

A workspace with a laptop, a glass of water, a newspaper, and a light-colored round lamp casting shadows on a wooden surface.

(Step 2)

scalable growth without the middlemen

After establishing a high-converting lead engine, we doubled down:

  • Ran LinkedIn & Google Ads (with LinkedIn CPLs between €20–€55)

  • Delivered consistent lead flow directly to her team

  • Launched a premium webinar-based offer, partially funded by government vouchers

  • Enrolled 10 high-ticket clients in her first premium cohort (priced at €6–8K per seat)

the numbers that made speak volumes

55€

average CPL on LinkedIn

20€

CPL on Google Ads

10

Premium seats filled in her first webinar cohort → ~€70,000 revenue

the secret gig?

A woman with long blonde hair, wearing a beige blazer, smiles and gestures while on a video call with a laptop and smartphone on a white desk.

We gave Katarina ownership.

No more relying on generic agencies. No more outdated branding.

She became the source — not just a service provider in someone else’s system.

We built trust through clean design, simplified messaging, and a CRM her team could actually use. Her funnel worked with the long government cycles, not against them.

KEY WINS

  • Katarina stopped outsourcing her visibility — and we built a self-sustaining lead machine.

  • Smart funnels + a custom CRM = sustainable growth, even in a regulated space.

  • Strategic design and bold messaging positioned her as the top choice for serious founders.

THE TAKEAWAY:

When you control your brand, your funnel, and your client journey —you don’t need to wait for someone else to send you leads.