MH Total Return

Positioning a financial brand with depth, trust - and zero influencer gimmicks.

  • A smart, data-driven finance brand stuck in a noisy market full of hype and hot takes. MH Total Return had clear expertise but unclear messaging, a basic website with zero differentiation, no deep brand identity — just charts and credibility, a brilliant product (the Investment Guide) with no growth engine.

  • A distinct, strategic brand presence with substance and staying power. We transformed MH Total Return from “just another financial site” into a quietly confident brand with a loyal audience and a clear growth engine. Now they have a website and funnel that reflects the depth of their offer, messaging that builds trust — without the hype, a high-converting lead magnet and email system that nurtures and sells, paid ads that actually bring in qualified leads, a brand presence that feels smart, stable, and scalable. In short: strategy did what noise couldn’t. We helped MH own their expertise, communicate it clearly, and convert quietly — with confidence.

the challenge

Picture this: a founder with deep knowledge, strong values, and a product that genuinely works — but no positioning, no funnel, and no way to scale without sounding like every other finance guy on the internet.

MH came to us with:

  • No sustainable conversion strategy

  • A disengaged email list

  • No paid ads running

  • An outdated brand presence

A woman with shoulder-length hair working on a laptop in a modern home office with shelves on the wall.

Enter the magic….

A young woman in a trench coat holding a smartphone, standing against a dark wooden wall.

We didn’t just launch a funnel - we built a growth system rooted in trust.
Our strategy? Thoughtful positioning meets performance-backed execution.

the transformation

A man in a blue suit giving a presentation at an event.

(Step 1)

we repositioned the brand

We shifted MH away from the typical “finance influencer” tone and anchored the brand in substance, long-term thinking, and quiet authority. The new messaging? Think BlackRock-meets-boutique — smart, calm, and strategic.

Screenshot of a video stream showing a man in a blue shirt using a laptop, with a graph in the background labeled Moritz Hessel, possibly during a live online interview or presentation about market strategies.

(Step 2)

we built the funnel & launched ads

  • a new landingpage designed to guide cold traffic to a single call-to-action

  • a lead magnet that explained MH’s unique investment logic in a way people could actually understand

  • a fully automated welcome and sales email sequence that educates and converts

  • meta ads → lead magnet → sales

  • clean targeting, clear messaging, zero hype

  • strategic UTM tracking & performance dashboard

  • testing variations of messaging to match MH’s calm and contrarian voice

the numbers that made us scream

96%

increase in sales

+60k

revenue in the first 40 days

3030

new quality email contacts

the secret sauce?

A woman with long hair smiling and gesturing as she participates in a video call on her laptop, sitting at a white table with a smartphone and a glass of water.

We positioned MH as the anti-hype investor’s brand — a space for strategic thinkers, not speculators. Clarity + trust + calm strategy = a brand that converts without shouting.

KEY WINS

  1. Crafted messaging that reflects MH’s values and vision — no more blending in.

  2. From content to conversion, the system now does the heavy lifting.

  3. A streamlined welcome + sales sequence that educates and sells in equal measure.

  4. Set up, tested, and optimised Meta ads for long-term growth and lead gen.

THE TAKEAWAY:

when you stop chasing trends and start owning your voice,
you don’t need hype — just alignment, clarity, and a strategy that fits.